Understanding patient attitudes/knowledge gaps
Patients may refuse preventive treatments, such as fluoride, for various reasons, including a lack of understanding, oral health literacy, cost, time restrictions, or factors specific to the treatment, like flavor, mouthfeel, post-treatment esthetics, diet restrictions, or past negative experiences. Regardless, it’s essential to determine where the objection comes from. It’s very easy to go into “teaching mode” and lecture about what you know, but this may not address the issue at hand. Instead, use motivational interviewing strategies to listen, and let the patient know you care about what got them to that place. We can’t lead patients to a place of change without knowing where they are coming from. We also need to understand whether they’re receptive to change. Are they open to receiving new information? Would they be willing to try a new product that might be more pleasant? If not today, maybe next time.
From recommendation to results As mentioned earlier, treatment will only be effective if the patient complies with our recommendations—which means we need to understand what will be most effective for the patient, what motivates them, and what treatments or products are realistic for their unique circumstances. If your high-risk caries patient tells you time and again that they forget to brush, a nightly prescription toothpaste might not be the best treatment option at this time. Instead, you may want to consider a fluoride varnish at every appointment. Having personalized conversations to determine the best treatment plan for the individuals’ oral health conditions and what will work in their daily lives helps us motivate and inspire change. We often recommend fluoride varnishes for children, but many of our adult patients can benefit from extra fluoride, too. Consider the type of fluoride you recommend based on each patient's needs and conditions. For example, as patients age, issues arise with xerostomia and hyposalivation due to more medications and decreased salivary gland output. However, they need the minerals naturally available in saliva to achieve what we want with fluoride. In these cases, we must recommend a product that contains calcium and phosphate or one that delivers those minerals alongside fluoride. If the patient doesn't want to stick with our home care recommendations, we may have failed to make our suggestions personal, relevant, and important to them—but we can try again next time. We can't change a patient's habits in just one appointment, but the more open and understanding we are, the more open the patient may be to making changes down the road. For a deep dive into talking to patients about fluoride, check out our article:
Fluoride and Your Patients – How to Start the Conversation.
Preparing your staff While MI is a well-known strategy, it takes time and practice to learn and use effectively, which can be challenging in a fast-paced dental practice. To this end, many educational resources are available to help introduce and develop MI skills into routine practice. Studies have shown that MI training can help improve and build confidence in dental professionals’ patient communication abilities.
2 Like introducing caries risk assessments, committing to personalized patient communication can help you develop strong relationships built on trust and improve acceptance and compliance.
The money question: Insurance As dental professionals, insurance isn't our favorite topic, but it's an unavoidable part of working with patients—and often a significant hurdle to acceptance. However, we should never assume patients don't want treatment because it isn't covered. It's always better to build a relationship with our patients, educate them, and present them with their options—including that while preventive care may not be covered today, it could save them substantial costs and natural tooth structures—so they can make an informed decision. Patients sometimes ask: if you prevent cavities, won't you be out of a job? But our job is to improve and maintain their oral health – we want healthy patients. Dentists and hygienists have a prevention mindset, and we must share that with patients so they understand that we're on their side. Caries risk assessments and MI strategies help achieve our goal of creating healthy mouths by identifying high-risk individuals and tailoring preventive plans to their lives, including insurance coverage.